pay per click

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We'll help you reach your target audience with precision and drive conversions.

What is pay per click?

Hyper-Targeted Ads, Maximum Impact

Pay-Per-Click (PPC) Advertising is a powerful marketing tool that allows businesses to reach the right audience at the right time. In simple terms, PPC advertising is an online marketing strategy where you pay a small fee each time someone clicks on your ad, leading them directly to your website. We take a hyper-targeted approach, meaning that honing in on specific areas, demographics, interests, and behaviors to ensure your ads are seen by the people most likely to engage with your product or service. We also choose to focus our advertising efforts solely on Google. Why? The answer is simple: reach and relevance. Google is the world's most popular search engine, handling over 90% of all search queries. This means your ads have the potential to reach thousands of people who are actively looking for what you have to offer. With Web IQ, your PPC campaigns are in experienced hands, helping you maximize ROI and connect with your audience more effectively.

How will hyper-targeted PPC benefit your business?


Targeted advertising ensures that your ads are shown to the right people who are more likely to be interested in your product or service. By delivering more relevant ads to your audience, we increase the chances of engagement, click-throughs, and conversions.

Targeted advertising can improve your return on investment (ROI) by reducing wasted impressions and clicks. When we target your ads, we can avoid showing them to people who are unlikely to convert, which helps to stretch your advertising budget further and get more value from your ad spend.

Targeted advertising can help create a better customer experience by delivering personalized ads that match the user's interests and needs. When users see ads that are relevant to them, they are more likely to engage with the ad and have a positive experience with your brand. This leads to increased loyalty, brand awareness, and word-of-mouth referrals.


Measurable results enable data-driven decision-making. By tracking and analyzing the performance of your campaigns, we can identify which strategies are working and which ones are not. This helps to optimize your campaigns, make informed decisions, and allocate your marketing budget more effectively.

Measuring the results of your marketing campaigns helps calculate your return on investment (ROI). By identifying which campaigns are generating the most revenue or leads, we can focus your resources on the most effective strategies and improve your ROI.

Measurable results allow for continuous improvement. By analyzing the data from your campaigns, we can identify areas for improvement and make adjustments to your strategies. This helps you stay competitive, adapt to changes in the market, and continuously improve the performance of your marketing efforts.


PPC advertising provides control over ad spend. We can set a daily budget and maximum cost-per-click (CPC) bid for your ads, which ensures that we don't overspend your ad budget. This control over ad spend means that we can be more strategic and effective in our advertising campaigns, ensuring that your ad spend is optimized and focused on your most valuable audiences.

PPC ads can help your business reach a larger audience by reducing the cost per impression (CPM) and increasing the click-through rate (CTR). This means that we can generate more clicks and impressions for your ad spend, increasing your brand visibility and awareness.

PPC ads can be scaled up or down depending on the needs of your business. As your business grows, we can increase your ad spend and reach a larger audience, while still maintaining a cost-effective approach. This flexibility allows us to adjust your marketing strategies based on your budget and goals, ensuring that you are getting the most out of your ad spend.


PPC ads generate immediate visibility for your business, as they are displayed at the top of search engine results pages (SERPs). This means that we can reach your target audience quickly and generate clicks and impressions as soon as your ads are launched.

With PPC ads, we can start driving traffic to your website or landing page immediately. When users search for keywords related to your services, your ads appear at the top of search engine results pages (SERPs), and users can click through to your website. This immediate traffic can generate leads, sales, and conversions quickly.

PPC ads offer the flexibility to adjust your ad campaigns in real-time based on performance metrics. If an ad campaign is not generating the desired results, we can adjust the targeting options, ad copy, and bids to improve its performance. This flexibility allows us to quickly optimize your ad campaigns and generate quick results.

Pay per click process

Step 1

Research and Define Your Target Audience: Before we start your PPC campaign, it's important to research and understand your target audience. We need to determine who your ideal customer is, what they're searching for, and what keywords they use. This will help us identify the most relevant and effective keywords for your PPC campaign.

Step 2

Create Compelling Ads: Once we have identified your target audience and the relevant keywords, we'll create compelling ad copy that will attract their attention and entice them to click on your ads. These ads will be clear, concise, and highlight the benefits of your services.

Step 3

Set Up Your Campaign: After creating your ad copy, we'll set up your PPC campaign. This includes selecting valuable keywords that we plan to target, setting your budget and bidding strategy, and creating your ad groups. We'll also set up tracking and analytics to monitor your campaign's performance and adjust your strategy as necessary.

Step 4

Monitor and Optimize Your Campaign: Once your PPC campaign is up and running, we diligently monitor its performance. This includes reviewing ad copy, adjusting bids, and identifying any areas that need improvement. We also track your campaign's ROI and adjust your strategy accordingly to ensure you're getting the best possible return on your investment.

Pay per click pricing

We hyper-target your audience with relevant ads at the exact time they’re searching for your services to maximize your ROI.

Frequently asked questions

Pay-per-click (PPC) advertising is a type of online advertising model in which an advertiser pays a fee each time a user clicks on one of their ads. PPC ads are typically displayed on search engine results pages or on websites that participate in ad networks. Advertisers bid on keywords that they believe are relevant to their target audience, and their ads are displayed to users who search for those keywords.

There are several benefits to using pay-per-click advertising for your business, including the ability to target specific keywords and demographics, immediate results, and the ability to control your budget and costs. PPC advertising can also provide valuable data and insights into your audience and their behavior.

Some of the most popular platforms for pay-per-click advertising include Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads. Each platform has its own strengths and weaknesses, and the best platform for your business will depend on your specific goals and target audience.

To choose the right keywords for your pay-per-click campaigns, start by researching your target audience and their search behavior. Look for keywords that are relevant to your business and that have high search volume but low competition. Use keyword research tools like Google Keyword Planner to identify these keywords and build them into your campaigns.

Your pay-per-click advertising budget will depend on a variety of factors, including your business goals, your target audience, and your competition. A good rule of thumb is to start with a small budget and gradually increase it as you see results. Consider using a cost-per-acquisition (CPA) model to track the cost of acquiring a customer through your pay-per-click campaigns and adjust your budget accordingly.

To optimize your pay-per-click campaigns, focus on improving your ad relevance, increasing your click-through rates, and improving the quality of your landing pages. Use A/B testing to experiment with different ad copy, landing pages, and targeting options to find the best combination for your audience.

To track the performance of your pay-per-click campaigns, use analytics tools like Google Analytics or the platform-specific analytics tools provided by your advertising platform. Monitor metrics like click-through rate, cost per click, and conversion rate to evaluate the effectiveness of your campaigns and make data-driven decisions about optimizations.

Common mistakes to avoid when running pay-per-click campaigns include targeting irrelevant keywords, using generic ad copy, neglecting to optimize landing pages, failing to set conversion goals, and not monitoring performance regularly.

To create effective ad copy for your pay-per-click campaigns, focus on creating a clear, compelling message that speaks directly to your target audience. Use keywords in your headlines and descriptions to increase relevance, and experiment with different ad formats and calls to action to find the best combination for your audience.

Pay-per-click advertising can work for businesses in any industry, but the effectiveness of PPC campaigns can vary depending on the competition for keywords and the specific audience being targeted. In some highly competitive industries, the cost per click may be prohibitively high, making it difficult to achieve a positive return on investment.

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