Frequently Asked Questions

A custom, mobile-first website with 115+ pages planned: 10 core service pages, 5 service area pages, 50 location-based service pages and 50 written blog posts, plus home, about, reviews, contact and the page that asks for the job. With it comes the search setup that helps Google and AI assistants understand your business, hidden labels on every page that spell out your services, area and hours for machines to read, submission to Google and Bing, Google Analytics and Meta Pixel connected, and a lead capture system with its own admin panel. No hidden fees and no monthly retainer required.

The $1,497 covers the whole build. No webIQ monthly retainer is required; domain, hosting and other third-party costs are separate. After launch you can add an optional care plan: managed hosting for $47 per month, hosting plus edits as needed for $97 per month, or Full Care for $147 per month with monthly reporting and ongoing optimisation. Or host the site yourself on Vercel or any platform that runs a custom Next.js website.

There are three care plans. Hosting is $47 per month for fast, secure managed hosting with SSL, backups, and updates. Hosting + Edits is $97 per month and adds content and site edits as needed. Full Care is $147 per month and adds a monthly report on how the site is performing, plus ongoing work to keep you showing up in search and to turn more visitors into leads. Alternatively, you can deploy to your own hosting provider such as Vercel or any platform that supports custom Next.js websites. Platforms like Squarespace, Wix, or other template-based builders are not compatible with this type of custom build.

Yes. You can pay the full $1,497 upfront, or 3 payments of $499 (same $1,497 total). Work begins after the first payment is received.

The build includes a review and revision period before launch. After launch, discuss the editing access you need or choose an optional care plan. Work outside the package or care-plan scope is agreed separately.

It is the work that helps your business come up when someone nearby searches for what you do. Somebody types 'plumber near me' or 'best HVAC company in your town', and Google has to work out which local businesses to show. That work is making it unmistakable to Google what you do, where you do it, and why you are worth showing. For a business that only sells to people within driving distance, it is most of the job.

AEO is a term for making answers easy for people and search systems to understand. We use clear questions, useful answers and structured data that matches the visible page. Search engines and AI tools decide whether to display or cite that content.

There is no guaranteed timetable. After launch, search engines need to crawl and assess the pages. Competition, content, existing visibility and other factors affect results. We recommend measuring relevant searches and qualified enquiries over time.

Our SEO setup includes a Google Business Profile optimization guide and on-site local signals that help Google understand where you serve. While we can't guarantee specific rankings (no honest agency can), a strong on-site foundation is one of the most important factors for Maps visibility.

The package includes readable content and structured business information that can help search and AI systems understand your services. Those systems decide what to retrieve, mention or recommend. No markup or optimization guarantees an AI citation.

Our focus is building the strongest possible on-site foundation: your website, its content, technical SEO, and search engine submissions. We do not manage off-site efforts like backlink building, citation management, or social media. Many of our clients choose to handle those areas themselves or hire specialists. A strong on-site foundation makes every off-site effort more effective.

Most builds target about a week after payment, the completed questionnaire and required materials. We confirm timing for your project and include your review before launch.

You'll complete a guided questionnaire with details about your business, services, service areas, and preferred design style. You can upload your logo, brand assets, and any photos you want included. If you don't have professional photos, we'll use high-quality stock imagery.

You'll receive a private preview link where you can see your entire website before it goes live. We include a revision period where you can request changes. Nothing launches until you give the final approval.

The approved website and enquiry tools go live, and its sitemap is submitted. You can manage submitted enquiries in the lead panel. Search engines need time to assess the site, and ongoing support depends on the care or other services you choose.

Through a clean, easy-to-use admin panel at your website URL/admin. You can view all leads, filter by status, add notes, and export to CSV. You'll also receive instant email notifications whenever a new lead comes in.

Contact us to confirm availability for your project. We agree the scope and timing after reviewing the information and materials needed for the build.