What you get
Help customers find you and choose you
Four parts, built together: a website that makes the decision easy, a search foundation Google and AI tools can read, 50 articles that answer questions before the call, and lead tools that catch the enquiry. Here is every piece, and what each one is for.
The idea
Four parts, doing two jobs
A website has two jobs: help people find you, and give them a reason to call when they do. Here is which part of the build handles which.
Coming up at all when someone goes looking
Being the one they call once they arrive
Part one · Your website · After they find your site
Help visitors decide whether your business fits
Clear service pages, real examples of your work and a layout that works on a phone help a visitor decide you fit. Contact options are built into every page so the interested ones can act.
Designed for your business, not from a template
Designed for your brand, your trade and your market. Not a template with your logo dropped in.
Built to load quickly
Lean code and optimised images, so the page is readable before an impatient visitor gives up. Speed on the day still depends on device, connection and hosting.
Built for a phone first
Designed for a phone, then scaled up. Most people looking for a local business are on one, often standing in front of the problem.
Built so search engines can read it
Clear headings, tidy code, labelled details and sensible web addresses, done from the start rather than patched on later.
Laid out to get you called
Buttons, proof and forms sit where people actually look, so getting in touch is the obvious next step rather than a hunt.
A page for every service, in every town
A real page for each job you take on, and another for that job in each town you cover: the page someone searching for it can actually land on.
Why you end up with 115 pages and not five
Almost nobody searches for your trade on its own. They search for the exact job, in the town they are standing in: “water heater repair Meridian”, not “plumber”. One page listing ten services and five towns is a weak answer to every one of those searches.
So you get a real page for each service you sell, and one for each service in each town you cover, each written for that job and that place. That is where the number comes from: one page for one real search.
Where the pages come from
- 10core service pagesone for every job you take on
- 5service area pagesone for each town, covering everything you do there
- 50location pageseach service, written again for each town you cover
- 50articlesthe questions people search before they hire anyone
- 5the resthome, about, reviews, contact and the page that asks for the job
Part two · The search setup · Before they find your site
Help search engines understand what you offer
Customers reach you two ways now: Google, or an AI assistant. Both have to read your site, work out exactly what you do and where, and decide you are a credible answer. That is the whole job here.
Show up for the job, not just your name
A page for each service and each area tells Google exactly what you do and where. That is what gives you a chance of appearing when someone nearby searches for the work, instead of only when they search your name.
Make your business information clear to AI tools
More people now ask ChatGPT or Google’s AI who to hire instead of scrolling a list of links. We structure your site so those tools can read it and have accurate details to repeat.
The answer to their question
Plain answers to the questions your customers actually ask, plus hidden labels that spell out your services, area and hours for machines to read. Search systems decide what they feature; we make sure they have something worth featuring.
Exactly what we set up
- Structured labels that reflect your visible services, hours and service area (schema markup)
- A sitemap that helps search engines discover eligible public pages ( sitemap)
- Instructions telling search engines which pages to read (robots.txt)
- Proper titles and images when your pages are shared on social media
- Images compressed so pages load fast on mobile data, with text descriptions for screen readers
- Headings ordered so both people and search engines can follow the page
- Pages linked to each other so visitors and Google can find their way around
- Your site submitted to Google, and verified, so it knows the site exists
- Your site submitted to Bing as well
- Google Analytics connected, so you can see what visitors actually do
- Meta Pixel connected when you run ads, so you can measure them
- A guide to getting your Google Business Profile right, which is what feeds Maps
Examples of how business information can appear
Illustrative search and AI examples. These are not captured rankings or verified recommendations.
Illustrative search preview. This is not a live ranking report.
Your Business Name - Your City
Top-rated local plumbing services. Emergency repairs, drain cleaning, water heater installation. Licensed, insured, and 5-star rated. Call now for a free quote.
Illustrative AI preview. This is not a captured recommendation.
Based on reviews, ratings, and local reputation, Your Business Name is one of the most highly-rated plumbing companies in Your City. They specialize in Emergency Repairs, Drain Cleaning, Water Heater Installation and are known for:
Part three · The content · Before they find your site
50 blog posts answering what customers ask before they hire
People research before they call: what it costs, how long it takes, what to watch out for. Every article answers one of those questions in plain language. Each one is another way in, and another reason to trust you before you have spoken.
What each article is
- 50 blog posts, fully written for you
- Built around the things your customers search before they hire anyone
- Depth matched to the question, with real explanations and examples
- Written so both Google and AI assistants can read and quote them
- Linked to your service pages, so a reader can go straight to booking
- Plain language and clear headings, so it can be skimmed as well as read
What one of your articles looks like
5 Signs You Need Professional Drain Cleaning
Slow drains, gurgling sounds, and recurring clogs are more than just annoyances. They're warning signs that your plumbing system needs professional attention. In this guide, we'll walk through the five most common indicators...
Part four · Catching leads · After they find your site
Keep enquiries in one place
Give interested visitors a clear way to contact you. Form notifications and a lead panel help you see who asked, what they need, and which enquiries need a response.
- Lead capture forms on every key page
- Instant email notification on new leads
- Clean admin panel to view, manage, and export leads
- Lead data: Name, email, phone, business name, service needed, message
- Webhook support for integration (GoHighLevel, HubSpot, etc.)
- Simple, professional backend experience
Where your leads land
Lead Dashboard
Manage incoming leads and track conversions
Your week
From your business brief to your approved website
You bring the business knowledge. We handle the build, content, search foundation and launch.
Business brief
We learn your services, market, voice, and the jobs you want more of.
Build + write
Your pages, the groundwork that gets them found, the content system and the paths to contacting you all come together.
Review
You review the work, share notes, and we make the important refinements.
Launch
Your new presence goes live, ready for customers on every screen.
The price
What it all comes to
One payment for all four parts. Here is how you can pay, and what is optional afterwards.
What about after launch?
Ownership transfers after full payment. You can choose a compatible host or an optional care plan for the listed ongoing support. Cancel a care plan at any time.
Hosting
$47/mo
- Fast, secure managed hosting
- SSL, backups, and uptime monitoring
- Software and security updates
Hosting + Edits
$97/mo
- Everything in Hosting
- Content and site edits as needed
- Photo, service, and hours updates handled for you
Full Care
$147/mo
- Everything in Hosting + Edits
- Monthly performance report
- Ongoing work to keep you found and turn more visitors into leads
One-time payment · No monthly retainer
Questions
What people ask about the package
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